6 points to persuasion

ie 6 points to persuasion from Scientific Americian Mind Magazine
Reciprocicty – we feel obligated to return favors

Liking – we have a tendancy to say yes to people we like

Scaricity – We place more value on things that are in short supply

Social Proof – we look at what others are doing when we are not sure what to do ourselves

Authority – We listen to the experts & those in position of power

Commitment & Consistancy – we like to betrue to our word & finish what we started

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