Monthly Archives: March 2013

You may have heard of Post Purchase Dissonance before, where consumers experience discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude toward an object. When cognitive dissonance or ambivalence occurs  after a purchase it is called Post Purchase … Continue reading →

Like Icarus flying too close to the sun most of us seem to think that we can think too much and end up going crazy. Think too much = going crazy But Icarus was just a myth and in fact if … Continue reading →

It is funny to me, that I am reading Seth Godin’s latest book, The Icarus Deception, and although I think it is great, there is one thing that I disagree with him on and that is his ability to deal with … Continue reading →

Just thinking that when anyone ever says to me that I think too much that I will apologise and tell them that I did not realise that they thought so little. That that their small thinking probably goes with their … Continue reading →

It is no wonder to me that there is still so much aggression, violence, wars, broken relationships and disputes in the world, today when I have been unable to find just one person that believes that anger is unacceptable. Understandable? yes, but … Continue reading →

Funny, I listen to so-called “conversations” around me at Gloria Jeans in Melbourne Central and I do not seem to be hearing any converse ideas, thoughts or concepts. “Absolutely”…., “You’re exactly right…” etc, all in perfect agreement, so it seems. More … Continue reading →

I asked a young fella tonight what he thought conversation was for and he said to learn. I asked learn what? And he replied learn “who to steer clear of!”. I guess that is one type of learning but I … Continue reading →

I think that conversation is a conversion process. For converting your concept and my concept into our concept. Like a plug-in system for our mouth and ears, Rethink Perfect is a common delivery & receiving system for helping convert “your … Continue reading →