Interactive v’s Ritual

Feedback regarding the http://interactiveminds.com.au event on Wednesday Nov 3 2010


Interactive Minds panel yesterday

I found that the event was very professionally run and Brad Howarth had an excellent presentation however I would have preferred a more interactive event, more of a conversation than being told from the hierarchy how things work. After all, it is the entrepreneur that breaks out of the establishment not maintains it.

Who knows, the next new, new thing could come out of the audience there yesterday, and if I was to put a bet on it I would say that it was more likely to come from them than from the panel of clergy.

If the interactive web is about the community for the community then why not make the event more of a crowd sourcing event and get the collective knowledge.

The example being is that I have been to many seminars and just about every time we, the audience, are told that there will be a “question” time after. I cannot recall ever being told that there will be a “question and comments” time.

Now some might say that this is just semantics but it takes a change of language and also actions to bring the people up and to take the “clergy” down a notch or two, so that we have a community not “them and us” mentality.

Had I been encouraged to make a comment (and time permitting) I would have liked to mention a successful social network campaign that is very topical at the mo-ment. One that is so successful that will probably raise over $30 million in the next month and has now become main stream with about 65% brand recognition. Yes you may have guess it…Movember.

Recognising what is happening around us is part of being able to predict what the future holds. Failing to mention a brilliant social media campaign like that at this event is an indightment on us all and the event I think, especially on Movember 3.


(That is not me by the way)

Well that is what I reckon.

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5 Responses to Interactive v’s Ritual

  1. well i agree encouraging comments will add a variety of ideas from the floor and make it more conversational.

    #QandA sort of frowned upon comments as if they steel the thunder of a panel. Tony says “I’ll take that as a comment”.

    yes comments can be more risqué, but worth encouraging so as to get debate going.

    (i had considered throwing a shoe to spice things up, but as Brad pointed out, his book is not ready to launch yet)

    so i agree that recognising what is going on around us is important so we can reference real examples in context and add to the discussion.

    but i dont agree not mentioning movember specifically was such an indictment, as there could have been many other examples brought out that leverage social media well f.ex: the group buying model pioneered by groupon.

    • Alright at least an indightment on me for not getting the message out that challenge-months are very popular at teh moment and that they are driven by social media and WOM.

      of course I have to be careful as I do not want to be seen pushing my own barrow too much but I have to admit that movember has been my inspiration to come up with Quitober!

    • Also don’t forget Steve that we have the context of being at the start of November and also that it is an Australian idea along with Dryjuly, Febfast and Ocsober. Grdeat Aussie ideas starting to make an impact.

  2. outsideinsights says:

    Good call about taking ‘comments and questions’. We’ll take that into 2011 as we’re always looking to evolve and get more involvement from attendees.

    Something as simple as asking for ‘comments’ as well as questions might indeed open up some fascinating discussions.

    We did try to interactive networking tactics a while ago now. What we discovered after a few events was that people did their own thing anyway and didn’t like ‘structure’ to networking, which was interesting.

    I usually make a point of wandering around and making sure anyone standing by themselves at least has to interact with me. I used to hate networking as am fundamentally shy but perhaps running Interactive Minds has made me different but perhaps I’m just older and care less about what people think too.

    I’m hoping that having common ground or at least a common theme at an event allows people attending to have at least a common reference point for a chat.

    Many interesting ideas have developed at prospered at Interactive Minds events. The most successful to date is WeAreHunted.com

    And of course, topics, ideas, concepts, themes to integrate in anyway into growing the events is always welcome.

    Glad you could both make it to the November event.

    – Jen.

    • Des says:

      I will not be going to the November event Jen as I am heading back to Melbourne next week. Steve & I are hope to put together some thoughts on a topic that may help improve interactivity, a topic close to your heart I am sure with a brand like Interactive Minds.

      But it might not have much cred until we prove the model and actually produce something of note.

      A bit like me talking about how to have a great relationship and I don’t have one of my own. Anyway good luck with the interactions and your new project.

      Des

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