1. All agreements can be revisited

2. Encourage diverse thinking and dissent

3. Complain responsibly by going direct to the person

4. Be prepared for the failure

5. Make requests not demands

6. Speak with Adjustable, Accountable and Acceptable language

7. Respond with Appreciation, Acknowledgment, and Apology

8. If you lose it (your cool) we’ve lost it (the plot)

9. Don’t try to convert others, convert our own concepts.

10. Separate content from delivery