Review of Creativity Inc

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True InspirationCreativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull

WOW! In my view Creativity Inc should have been really called Cultural Inc. Ed Catmull (founder of Pixar) and Amy Wallace have done a great job in making this a great read and Ed has done a inspirational job with the culture.
In short it is the story of how Ed (founder of Pixar) created and maintained/managed a culture that promotes safety first for everyone which then allows his staff to take risks.

His book is how he goes about encouraging his team to provide open dissent for the betterment of all, but especially for excellence. At times I cried, especially the bits about Steve Jobs, very touching.

This is wonderfully written and crafted on how the team at Pixar continually work on the culture and it is not just a cliche. And explains to me why Pixar has been so successful.

Thanks for putting this together Ed, priceless!

My rating: 5 of 5 stars

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