Maybe the opposite to ignorance is “noticing”.

The latest book that I am reading is called the Power of Noticing, by Max Brazerman
I think this is my next bench marker.

In it he talks about Motivational Blindness ie what our vested interests and biases
cause us to see or not see.

Also he talks about Danial Kahneman book think fast and slow and how he talks about
What You See is All There Is WYSIATI and how we fail to ask for all the info that can help us notice.

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1 Response to Noticing

  1. I think sometimes when we don’t notice or don’t mention what we notice, its because we want to stay in our comfort zone along with our existing biases.

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